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The "He Gets Us" Commercial: Ambassador Action Steps
The Super Bowl was one for the ages. If you watched it, you might have seen a commercial about Jesus with the tagline, “He gets us.” Not surprisingly, this commercial has been the center of a lot of talk, both positive and negative. The bros jump into the conversation, with this question in mind: how can we be Christ’s ambassadors concerning this ad? What can we say? How can we say it? And why does Doug inherently trust anything that Mr. T sells?
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Well, the Super Bowl was won for the ages, and I'm not even a sports fan. If you watched it, you might have seen a commercial about Jesus with the tagline he Gets Us. Not surprisingly, this commercial has been the center of a lot of talk, both positive and negative. The bros jump into the conversation with this question in mind how can we be Christ's ambassadors concerning this ad? What can we say? How can we say it? And why does Doug inherently trust anything that Mr T sells? All that and more as we Go Mad.
Speaker 2:Welcome back everyone to another episode of Go Mad with Doug and Brad and Jesse. We're excited to be here today. We're going to be talking today about the he Gets Us ad. Now you may not know what this is. We're going to talk a little bit about that, but for most people you are aware because it's been all over social media and even news reports about this recently since the Super Bowl. But the reality is you know us here by now. We're not going to spend a lot of time talking about the positives and negatives. We'll give a little glimpse of kind of what people have been saying, but really what we want to talk about is the takeaway, as ambassadors of Jesus Christ, that we can apply to our everyday lives on this. So we're going to dive in here. Doug and Jesse, I do have to ask. We know that people tune into the Super Bowl for commercials First and foremost, Travis Kelsen and Taylor Swift.
Speaker 3:What is the Super Bowl Right? Was this a show that was on recently?
Speaker 2:It's a sporting event with sports teams. Ah, oh, that one. It is the game called football that has nothing to do pretty much with feet.
Speaker 3:Brad is a real fan here because he's wearing our favorite team. Brad and I root for the New York Giants. He roots for what he calls. He goes yea sports Whenever there's something right. Not all right sports, but yeah, the Giants.
Speaker 2:And one of my favorite players, Mark Bavaro. Yes, he was awesome.
Speaker 3:Neither of our teams were in the Super Bowl. What a team that's sort of close to us won the Chiefs. Yeah, brad, I love the idea. I would like to hear what your favorite, what was your best commercial this year? Yeah, I would like to hear whatever Like what was your favorite from this year.
Speaker 2:I'm going to do a horrible impersonation that will hopefully give you what my favorite commercial was this year. I like the one about the car and the people impersonating Christopher Walken.
Speaker 3:So that was Thank you for telling us. We know where you would have known it. It was the other Thank you. I love that because Christopher.
Speaker 2:Walken is fascinating to me and the fact that it was making fun of people trying to impersonate him and he just kept being like okay.
Speaker 3:Do you have a favorite one ever?
Speaker 2:I do, but I learned something about it this year. My favorite ever is Mean Joe Green and the Coke.
Speaker 1:Colt, that was awesome.
Speaker 2:But my kids saw it this year. It was one of the top two on kind of a Super Bowl countdown thing and I was like man, why was that number two? And they're like it was good but people nowadays don't know.
Speaker 1:Mean Joe Green, it was mean I mean the fact that he was called Mean Joe Green. That's why he has a nickname. It wasn't ironic, it only works.
Speaker 2:So it was the fact that he was this big tough guy, the little kid, the Coke, the Swinging it all at once. So anyway, that is probably my favorite one.
Speaker 1:Jesse, you got favorites Because I'm 12 actually in my brain, 12 at heart. I almost cringe as I say this. There was this Reese's commercial this year where there was no plot, there was no. It was probably the least thought out commercial and it's the only one I actually find myself chuckling at. Like they're, like we're going to change Reese's and the people are like no, and this guy puts his face into a lot of chili.
Speaker 2:I remember that that was a good one, that was funny.
Speaker 1:I should not be laughing. Why am I laughing? And yet I am laughing and I can't help it. So there it is the guy.
Speaker 2:he also did the head in the wall.
Speaker 1:Yes.
Speaker 2:The person jumping out the window. That was pretty good. I like that. I'm ashamed.
Speaker 3:Currently, the commercial that quote won this year like had the biggest audience reaction was that one for Paramount. It's got like Picard in it and some cartoon pig called Peppa Pig. I need to catch up on things. I do not know what Peppa Pig is.
Speaker 2:We live in the land of the Wiggles. That's why.
Speaker 3:That is, we remember the. Wiggles and then we moved on, but my favorite man, arnold Schwarzenegger, in the state farm commercial. You cannot say neighbor, you know, like a good neighbor, like a good neighbor, and he can't do it. Or Mr T doing whatever. I don't even know what he was selling Sketchers, but it was Mr T. Whatever you want me to buy, sure, because Mr T, my favorite all time 2011. You guys remember that Volkswagen commercial with the little kid trying to be Darth Vader?
Speaker 3:And he was trying to like get the force to work and finally he tries it.
Speaker 2:It sounds like remote start or something.
Speaker 3:Remote starts the car and he's like shocked and it's so funny.
Speaker 2:Okay, that is fantastic.
Speaker 1:That's great.
Speaker 3:So we're going to talk about the. He gets us commercial this year $7 million for 30 seconds this year, so a lot of money. To put it on If you didn't see it yeah, 100 million people watching this Super Bowl.
Speaker 2:So one of the biggest ratings things ever. So whoever was watching TV saw these commercials. That's right, yeah.
Speaker 3:So you hear the song from In Excess Never Terrorist Apart. Some really beautiful, highly stylized photos, various scenes of people watching each other's feet. Visuals are beautiful, images showing sorrow, brokenness over this piano ballad that, like I said, was In Excess Never Terrorist Apart. And then it seems to cover every social issue kind of under the sun there, including some of the tough ones abortion, transgenderism. Then on the screen it says Jesus never taught hate, he washed feet. And this is from a group called Come Near Inc. They're a non-profit and they say they are committed to sharing the life and love of Jesus. That believes Jesus was human and divine. He rose from the dead and more so. I'm about to shock you guys. You're not going to believe this. There were some strong responses on Twitter and online and on social media. People were sharing strong opinions about something Online, like in public, yeah, I know, not in line, not in lines online, jesse, oh.
Speaker 2:So okay, maybe in lines as well. And I will say that for those who were watching the Super Bowl, you know that there was also the you know kind of the other he gets us at. That was loving, a childlike kind of love. I forget exactly what the tagline was there, but this is the one you mentioned that was creating the reaction. And you're right. Any of these images you didn't see or you want to check with us in the future people who love Jesus, people who don't like Jesus I mean, it was across the spectrum. People were talking about this.
Speaker 3:Some of the positive responses. People thought it was great from a marketing standpoint. That's true. It really gets your attention. I mean the room we were in got totally silent. Lots of people in there. Well-executed message, artistically, really beautiful. What did you guys read about it? That were some positive responses.
Speaker 2:Well, I will say my social media did blow up with this one. The next morning it shifted from Kelsey and Swift to he Gets Us.
Speaker 2:It was one thing that knocked them out of the top turning spot? I think so. As I was looking, though, I mean the positive that people shared that I saw were that it did get people's attention. It got people talking. In fact, I will say this someone did share how the previous years he Gets Us Ad because they had ads in the in last year's Super Bowl as well. One person shared that there is someone that started coming to their church because of the interesting questions that started from the. He Gets.
Speaker 1:Us Ad, Ah wow.
Speaker 2:And that person now is a follower of Christ. Now, that was one person story, but it does show that it does get people's interest.
Speaker 3:I'm sure that's the hope of the folks that are that are putting on this commercial on the Super Bowl. And yeah, I mean again, we're not gonna be screaming love or hate here, we're just gonna be talking about some of the responses and then kind of our personal takeaways. But I think it does. It probably holds in a welcoming door open to non-believers. They're trying to say get people's attention and if you're not thinking about Jesus at all, then you're thinking about Him and probably trying to combat some of the misconceptions that people can have cause. Let's be honest, christians don't always get this right. I hate to shock you guys but like you said, Brad, that's very interesting that someone sought, got interested, went to a church, gives their life to Jesus. My guess is that's not the only time that's happened.
Speaker 2:Yeah, I think the other thing that I saw was if I can just share this from, he Gets Us Directly just kind of what they say as far as the positive side Right, they have a website.
Speaker 2:Yeah, they do. They said that they hope that our latest commercials will stimulate both societal discussion and individual self-reflection about who is my neighbor and how each of us can love our neighbor even as we have differences, and serve one another with more kindness and respect. So that's from them as far as what they hope the positive takeaway will be from this.
Speaker 3:So there's, you know people are in some of their criticisms, are assuming that it's a commercial that's aimed at unchurched people that don't know Jesus, but I actually think the audience, whether they intended it to be or not, was more for Christians or church people that respond.
Speaker 2:Interesting.
Speaker 3:Yeah, because if you watch it it is kind of giving a picture of Christians that from their perspective and yeah, this can happen sometimes can respond to people living in sin with real venom and can say hateful things, and we're supposed to be an ambassador to them for Jesus loving them. But another positive thing that I saw and I kind of agree with anything that gets people looking towards Jesus is a good thing. So, even if it's not said perfectly and even if there are some things you might disagree with or wish that had been said and we're gonna get to that in a minute here it can't be bad that all you were thinking about was Doritos and when the chicken wings are gonna get there and then all of a sudden you're going man Jesus. So if bridged, if used correctly, if an ambassador of Christ actually uses it correctly to bridge to the gospel, then you got a winner and we're gonna dive into that in a couple minutes here.
Speaker 2:As Doug has pointed out, we don't want you to walk away from this episode with is man. They are all for this, all for that. As far as the commercial, as far as he gets us. This isn't about that. This really isn't. This is something that has stimulated conversation and we see some things in this that can really bring about something in us as ambassadors. Now, I don't know if you guys noticed there were well, you mentioned it before. It was harder to find the negative reactions.
Speaker 3:Nope, no it was bad.
Speaker 2:I had to dig for the positive reactions.
Speaker 1:I'm gonna be, honest as I was scrolling.
Speaker 2:It took more scrolling to get to those, but there definitely were some negative just putting people on, blast out there.
Speaker 3:Yeah, it's funny you put it that way. I was thinking like so I don't know if any of you guys watched Star Trek, but there's like when they're going and trying that Sky Walker and Solo was that.
Speaker 1:Either that or Sky Wars.
Speaker 2:That's right, Sky.
Speaker 3:Wars, that's right. Yeah, come on, brad, it's Sky Wars, so I guess. So all right. So I watched an episode and they're using the little what the guns they use. Come on, oh goodness what are you?
Speaker 2:Phasers, not tasers. That's different. As you can tell, I'm quite the Trekkie.
Speaker 3:Phasers, yes, and they put it on stun so they hit someone with it just so that they will get hit with it and just be completely shocked. And it seems like some believers unfortunately go through their life with their mouth and their keyboard on stun and some people actually make their living. That's true. Getting clicks and giving folks the benefit of the doubt doesn't typically get you lots of clicks and, let's be honest, some of the folks saying you're preaching hate aren't always talking so lovingly themselves. But with that being said, there are some, I think, some fairly legitimate criticism.
Speaker 2:Yeah, let's jump into those a little bit as far. What have you heard as far as some of the negative reactions or things people have pointed out about it?
Speaker 1:You know, I've pretty much just skimmed headlines.
Speaker 3:But when I?
Speaker 1:look at the headlines, I go. It's interesting. It seems to be focused on Christians outraged by Super Bowl commercials, evangelicals upset with and that surprised me, because that's who is making the headlines when it seems that, as you were saying, doug, the commercials supposed to be aimed outward, but the headlines are all about how Christians have reacted. I thought that was just unusual.
Speaker 2:That is. That is I, you know, and I also have seen. As far as the substance, some have also been critical that this is basically a partial gospel and and that's been a challenge that it doesn't Represent the real or the complete Jesus. And it is a partial gospel. I don't want to mince words on that, but at the same time it does also represent some of who Jesus is, and that's kind of the tricky balance there. But it's not. It is not. Certainly One of the criticisms is correct that it is not a full gospel and doesn't Indicate that he has come to save us, not just that he gets us.
Speaker 3:I. I think the problem is when you're committed to kind of sharing a nice Jesus. I'm not you know Whether the commercial does that or not. There does seem to be a movement these days. Jesus is nice and you read in Revelation to Jesus is the risen savior. He's coming back to defeat his enemies and, yes, he loves us, that. The Bible says that he chose to die on the cross for us because he loves us. But this was interesting. I went to the website and, like I said earlier, it said he gets us a nonprofit organization Committed to sharing the life and love of Jesus that believes Jesus was human and divine. Their words he arose from the dead and more. I'll be honest with you. I looked all through that website and they really do seem to go out of their way to not mention sin.
Speaker 2:So if you're, gonna try to dig on that.
Speaker 3:Yeah, I tried to dig for kind of where the gospel is presented and if you're gonna mention why Jesus, that Jesus was on the cross, why not mention why he was on the cross? And they said if you're wondering what our agenda is, this is a quote. Our agenda is to rediscover the love story of Jesus. Well, god so loved the world that he gave his one and only son. There's really there isn't a way to really Discuss the love of Jesus without going the whole way. Should you expect a 30 second commercial to share the whole gospel?
Speaker 3:I think there's a way. I really do think there's a way, and they used 60 seconds, I for the during the whole, during the whole Super Bowl. But I think there's a way to say Jesus isn't the misconceptions you think he is, and, yes, christians have been mean sometimes in in those misconceptions, but at the same time, there's a God who loved you enough to Pay your price, to pay our price For us running our lives our way. And the reason and God calls that sin, the reason I know that can be done is I've seen our dad do it for his whole life in 30 seconds to share the gospel. 60 seconds, share the gospel. So I think that's that's fair, because if you're going to, if you're going to have an ad that is starting the conversation about Jesus. Hopefully, when you go and and go to their website which is obviously what their hope is when you get to that website, you're gonna continue the conversation with the gospel.
Speaker 2:You know, something else that I hits me in this is that there are I. I want to switch back real quick to a Positive. That's a takeaway for me. And then I want to mention one of the things that people have talked about online. But we do need to be prepared to share the gospel, the. I actually thought this morning as I was thinking through some things About the commercials what if they did two commercials? What if first half had been the one part of he gets us and the second part had been the Gospel, as far as even to be continued at the end of the first commercial, where it's like there's more coming because you grab the interest.
Speaker 3:Anyway, that's I glad you're doing the commercials next year? Yeah, that would have been. That's very higher.
Speaker 2:Well, one of the things I am grateful for is that, let's be clear, jesus does get us, and and that's represented Hebrews 4, 15 and 16 for we do not have a high priest who is unable to Empathize with our weaknesses, but we have one who has been tempted in every way, just as we are, yet he did not sin. Let us, then, approach God's throne of grace with confidence, so that we may receive mercy and find grace to help us in our time of need. The reality is that verse there shows that, yes, we have a God who gets us, a savior who gets us, but you have to bring sin into the equation, because he was without sin, and there is a full gospel message as far as he was without sin, and that's what makes it a true love story because of what he did for us now to play angels advocate, because I'm not gonna play devil.
Speaker 1:Okay, well, I have.
Speaker 3:I see Jesse on my shoulder now. Yeah, like you know, I'm the time. Yeah, he's got it. You've got a halo, don't worry, just the shoulder. Yeah, just him.
Speaker 1:Yeah. So, being that angels advocate, I'd love to hear your thoughts on this. One could argue it's all about contextualization. You think about Paul speaking in Athens. He doesn't mention sin, he doesn't mention the cross, because his audience would go what? What are you even talking about? He comes to them on their level, speaking their language, quoting their poets, not the Old Testament, that's right. And so what would you say? Someone goes well, this is contextualized for a politically polarized America, an America that goes oh, you're a Christian, you must be a hateful bigot, and this is addressing that. What would y'all say to someone who comes with with that?
Speaker 2:you know, I think my response to that, jesse, would be if someone said that would be. It really is a great question would be. It kind of goes to the someone did a flip side of this commercial that I took off on it. That was he saves us and I. There were some good things in there, some things that probably went too far and everything, but the reality is that he does save us and I think that's where it's a leaning into, not just trying to be didactic in our approach of Kind of just throwing scripture at someone, but tying that into our experience.
Speaker 2:So in this situation I would say you are focusing it's kind of that to commercial, to if it's a part one and part two thing, where it is tying in the fact that Jesus does get us in this way and referring to these cultural touchstones, these cultural things around us, but tying it back by using your story or using someone else's story to be able to say, as Paul does, and that's who I once was, paul tells us his story over and over. I mean, as far as referencing back, that's who I once was, but I found Jesus. You look at John Newton and, amazing grace, I once was lost but now I'm found from the things he'd been rescued from. So I think it's a tying together of knowing what's going on in the world around you Right contextualization yeah, that's very important and being able to apply the Bible, the word of God, to that situation in a personal, loving and caring way.
Speaker 2:And I do think that's part of what the what this ad campaign is trying to do is. We talk a lot In different ministry things about the pendulum swing, that you go one way and then it's like man, that's too bad that way.
Speaker 2:So we're going all the way to the other extreme, yeah, and so I think this leans towards the other extreme of hey, we are going to just. There's been too much anger associated With Christianity, with the Bible, with the word of God, so we're gonna go the other way and show people that Jesus is love and and this is how he loves, and the reality is that it is about Love and truth that Jesus loves us, by showing us who we really are and Showing us that there is a way that we can be forgiven and free.
Speaker 3:Yeah, it is very true that Paul. He went pretty far with trying to contextualize the gospel. He'd probably be criticized by a lot of people today, greek poets, he, he was. He quoted at one point a Roman comedian that was Known for for kind of having a filthy mouth and filthy jokes. But here's the thing he still got to the gospel, he. He said hey, look look at those gods over all those gods you guys worship, there's even an unknown one over there. Well, that unknown one, you're right, you don't know him. And that's the true one, that is Jesus. So he.
Speaker 3:The thing is, he didn't stop there, he didn't. It wasn't enough to Paul for just to say, hey, what you think about God isn't isn't completely right. He also eventually turned a corner, and of course we're talking about a 30-second commercial here, and so, even if you're not expecting the corner to be turned in that, those 30 seconds, I hope that idea of Brad's Part two a little later on, turn it there, or at least when you go to their website, yes, let there be something. That it it's. You guys have to go there to check it out and and.
Speaker 2:But it does seem they're going out of their way to never mention Sin or why Jesus was on across or why the resurrection matters we know I Not personally in most cases or a couple people we know, but we know people who are behind he gets us, who are supportive of this, who are helping and they love Jesus.
Speaker 3:They really do love the gospel.
Speaker 2:So we want to be clear. I agree, doug, that the website is just it's too Hard to figure out kind of who, what the gospel is there. But the people behind it love Jesus and want the gospel out there, which is part of what makes it so strange, because it's just like man, I know the people's heart behind this is that people experience Jesus.
Speaker 3:That's why we're bringing it up. Thank you, brad, because these people, these folks do love Jesus. If you go and look who is who, who pays for these, these are folks that love the Lord, and so this is what we hope is Constructive, with the, the fancy Bible word exhortation and, believe me this, this isn't the first time that they would have heard this. I'm sure they've had these conversations. But if you're gonna bridge there, get to the ultimate love of our sin being paid for Jesse, you look like you may have something on your mind.
Speaker 1:I think I just have that kind of face.
Speaker 2:Yeah, I didn't know if you were leaning in there, so that was just turned really red.
Speaker 1:So, no matter how it comes across to you, no matter how you feel about watching this commercial, the factor, the matter is we are on the other side of it now and a lot of times our job as Christians is not so much to critique or approve of what is out there, but to engage it, to say, okay, now we are in it. How can I use this for God's glory? So if I was watching Super Bowl with I think it was all believers I was around. If I was with an unbeliever, I could have easily just gone. What do you think about that? And immediately a conversation has started. Even if I looked at it and went, I don't really like it. It's a conversation start. I remember hearing of this may be going too far, but in Great Britain there was an ad campaign of maybe a few years ago, an atheistic ad campaign that said something like God probably isn't real, so just get on with your life. And I heard about a Christian leader who contributed to that campaign because he's like, hey, people are talking about God.
Speaker 3:It's an easy entry point.
Speaker 1:All I have to do is say, hey, what do you think about this billboard? And we're talking about God. And so my thought is now how do I respond now that it's out there? Thank you, jesse.
Speaker 3:And let's be clear, it's an incredible conversation starter and, let's face it, if you're an ambassador for Christ and Jesus said we are his representatives, we are the ones that's supposed to be sharing the gospel, not necessarily commercials. So take what's out there. Like you said, jesse, yeah, the Super Bowl ad he gets us. It's probably flawed, but can it be useful to an ambassador? Absolutely. This is a tool. This is a tool in the hands of an ambassador. It's an easy connection to go from.
Speaker 3:Hey, did you see that commercial about Jesus washing feet? He was always doing stuff like that. He was always blowing people's minds. He was always challenging their misconceptions. In fact, he has done that for me. Can I tell you about that over some coffee? At the end of the day, a big takeaway for me is that we've got to be careful to not immediately condemn or judge an effort by other Christians to share Jesus that we don't completely agree with. Okay, yeah, we need to be discerning. Don't hear me wrong here. We got to be discerning and even share what's right in the right form and situation and even point out issues. But there are so many things in our culture that are effective springboards into a conversation about our Savior. If one of those things is a commercial or a movie that comes out that actually talks about Jesus for once, hey, even if it's not in the way we would have done it all the better go and ambassadorize and jump from that into a conversation with someone you love about the gospel.
Speaker 2:I was looking at some of the things that came out about this. Yes, there were a lot of articles about kind of the friendly fire Christians kind of aiming their guns at other people talking about Jesus and everything and criticizing and critiquing. I understand that. I get why people were wanting want this to be right because they're passionate about Jesus. But there were people like Congress people, people in Congress and senators and people who are well-known saying, hey, I'm talking about this, I'm angry about this because these people love Jesus and they're talking about, they're anti these different groups and here they are selling this message of love. How could they do that? So people are talking about it.
Speaker 2:People are asking the question why they spend $7 million on a Super Bowl ad instead of what they could have done with it. Don't get me started, because I've seen what Christians spend their money on, including myself, so let's not go down that road. But when Christian controversy comes up, we can either spend a lot of time talking about it and pointing fingers or we can be ambassadors and ask how can I use this opportunity to make a difference? Now, by the time you hear this podcast, the reality is that the momentum of this ad has kind of shifted and you know there's the news cycle, but what about next time? The reality is millions and millions and millions of people saw this ad. Ask those in your life what was your favorite Super Bowl commercial? Did you see the one about he gets us? And then, like you said, doug, use it as a bridge to share how Jesus does get us and the difference he's made in your life. This is one of the easier bridges to make to the gospel, talking about such a cultural touch point. And for me, the other takeaway here is are you loving like Jesus? One of the points of the ad campaign is are we loving like Jesus? Which means that we've got to walk in truth and you've got to walk in love. Pick one or the other, figure out the, look at how Jesus balanced those and be like Jesus in those things.
Speaker 2:And when I say that, yes, I certainly mean towards people who don't know Jesus. I certainly do mean that, because the reality is they need to experience the love of Jesus from the Jesus followers much more than they do. But I'm also talking about are you loving the body of Christ like Jesus does? He directly talks about this in the Word of God, over and over. Let us not grow weary of doing good, for in due season we will reap if we do not give up. So then, as we have opportunity, let us do good to everyone, and especially to those who are the household of faith. He doesn't just say love those outside the church, he says love the body of Christ. Like I love the body of Christ. And when, all of a sudden, we just start aiming our guns at each other and spending our time talking about how we would do something differently, instead of saying hey, someone is talking about Jesus, let's dive in and talk about Jesus too. Ma'am, we've got some work to do. When it comes down to that, love is patient.
Speaker 3:Love is kind, keeps no record of wrongs. It believes all things. It gives the benefit of the doubt. Well, this has been quite the conversation. And, by the way I want to make clear, you can get to the Gospel from Mr T, the Mr T commercial. I feel like we've left him out a little bit here, but he's a believer. Did you know? Ba from the A team loves Jesus. And then you've got your coffee conversation right there too.
Speaker 2:Follow on social media. You can reference what he talks about on social media even, but I will say that the reality is, once again, we hope you've heard our hearts on this that know what is going on in the world around you, be aware of it and always be looking for how you can point others to Jesus through those things that are happening in the world and, as we've made abundantly clear here once again, we do not have all the answers, but we hope that the conversation was enlightening to you.
Speaker 3:Hey, would you, wherever you get this podcast, would you leave a review? Hopefully it's five stars, not out. If it's out of ten stars, please make it ten, but if you write a review, it's even better. That really gets people more eyes, more ears. So if you believe in the things we're talking about here, in the God that's behind saying we're his ambassadors, would you leave a review, tell a friend about this and until we see you next time, we've got something real important to say, and that would be Go Mad, make a difference.